07.30.21
Academy Award nominated actor and producer Jake Gyllenhaal will front Prada’s new soon-to-be-revealed men's fragrance, launching worldwide on August 3, 2021.
Gyllenhaal, in his advertising debut with the brand, is shot by photographer Sølve Sundsbø for the campaign, with a film short directed by Johan Renck.
"With a combination of physical and intellectual strength, Jake is a modern adventurer - the perfect embodiment of Prada's new masculine fragrance," said Yann Andrea, Prada Beauty International general manager.
Alongside Hollywood's greatest filmmakers, Gyllenhaal has starred in over sixty feature films. Most recently, he re-teamed with director Antoine Fuqua to star in The Guilty for Netflix. The film will be release Fall 2021. In early 2022 he will be seen starring in Michael Bay's action-thriller, Ambulance for Universal.
Gyllenhaal, in his advertising debut with the brand, is shot by photographer Sølve Sundsbø for the campaign, with a film short directed by Johan Renck.
"With a combination of physical and intellectual strength, Jake is a modern adventurer - the perfect embodiment of Prada's new masculine fragrance," said Yann Andrea, Prada Beauty International general manager.
Alongside Hollywood's greatest filmmakers, Gyllenhaal has starred in over sixty feature films. Most recently, he re-teamed with director Antoine Fuqua to star in The Guilty for Netflix. The film will be release Fall 2021. In early 2022 he will be seen starring in Michael Bay's action-thriller, Ambulance for Universal.