08.02.21
Pureology's new Color Fanatic "Top Coat + line just launched, and consumers can now tone their hair color and apply salon-quality gloss in one step, at home between salon visits.
The new product comes in three hues—purple, blue, and sheer. Results appear in just 5 minutes and last for up to 8 washes.
Jamie Wiley, Pureology Global Artistic Director, says, "Color Fanatic Top Coat is an innovation in how we maintain our color at home and how the professional will recommend aftercare. The industry has been missing out on that sweet spot between appointments...Top Coat+ can neutralize yellow, orange, and any unwanted brassy tones to keep your hair its healthiest while maintaining that fresh-from-the-salon color."
The 3 colors are:
- Color Fanatic Top Coat + Tone Purple neutralizes brassy yellow tones in light to medium blonde shades, either natural or salon-lightened, and leaves hair with a high-gloss finish.
- Color Fanatic Top Coat + Tone Blue neutralizes brassy orange tones and restores shine and softness in natural or lightened darker blondes, redheads, and pre-lightened brunette shades.
- Color Fanatic Top Coat + Sheer Clear is intended for natural black or dark brunettes, but it works wonders for all hair colors (including non-color treated) to deliver enviable, glossy shine and softness.
Nasrin Pak, Pureology Head of Digital Marketing, says, "Toning search terms continue to rise, so we know that people are looking for ways to refresh their color until the next time they can see their colorist. With so many people spending more time indoors this past year or so, it's clear they need something that's easy to use and really provides noticeable results until their next appointment. And that's exactly what our Top Coat line does."
The collection is set to launch in early August and will be available for consumers on Sephora.com, Ulta, Amazon, and Pureology.com.
