In an increasingly digital world, Nu Skin, powered by its dynamic affiliate opportunity platform, is empowering entrepreneurs around the world to sell products and services using their mobile devices—and reach new customers with innovative digital tools.

As a direct selling leader, Nu Skin first started with sales leaders sharing and recommending the company's beauty and wellness products face-to-face with customers. Today, with the abundance of social media platforms available, Nu Skin is empowering sales leaders to become "modern entrepreneurs" by allowing them to connect with customers using its latest digital platform, VERA (demonstrated in the video below), and other tools like My Site and Product Offer.

Ryan Napierski, President & CEO-elect, Nu Skin, says, "As we build on our world-class beauty and wellness products that are delivered through our affiliate opportunity platform, we are committed to providing our affiliates with the support and tools needed to maximize customer engagement and elevate the product experience. Digital tools like VERA and My Site will make it easier for affiliates to utilize the power of their personal brands and relationships to provide authentic product recommendations and personalized customer engagement via social media." 

VERA is a first-of-its-kind skin consultation tool. It helps Nu Skin's sales leaders recommend a tailored skincare regimen based on their customers' requirements. Using data-driven insights into an individual's lifestyle, it captures their photo using AI to analyze skin concerns. An intelligent algorithm then uses the information to help customers understand their skin needs better, to find the best products. 

Aspiring entrepreneurs are learning about these digital tools at Nu Skin's virtual SEA L!VE Digital 4-day event, taking place now through August 8th.