Marie Redding, Senior Editor08.11.21
Trendalytics released its latest Top Trends Report for August 2021— and it includes several emerging beauty trends, as well as those that are 'on their way out'.
TikTok is influencing beauty trends in a big way, since the platform is captivating a Gen Z audience. Cosmetic hacks that are rising in popularity on TikTok are faux freckles (up 36% from last year), sock curls (up 13% from last year), and sea salt spray (up 1% from last year), according to the report.
"Beauty-tainment" is also a thing now, and it includes #emojimakeup on TikTok. That is "makeup geared toward having fun," Trendalytics states. It includes looks such as mermaid tears (up 31% from last year), lip art (up 20% from last year), and floating eyeliner (up 62% from last year).
See the fun lip art example above.
| Top Trending Beauty Company | Growth on TikTok |
|---|---|
| Wold Cut | 4286% |
| Yin Yang Nails | 952% |
| Smudged Eyeliner | 486% |
| Shag Mullet | 407% |
| Y2k Makeup | 130% |
| Evil Eye | 107% |
| Inner Corner Eyeliner | 102% |
| Ombre Powder Brows | 75% |
| Floating Eyeliner | 62% |
| Ice Globes | 57% |
Growth chart for Top Growth Beauty Companies on TikTok
