08.13.21
Luster's Pink, a manufacturer of premium personal care products providing daily maintenance and styling solutions for all hair types and textures since 1967, has expanded its product range with the launch of the Moisture Maintenance collection.
Moisture Maintenance, added under the brand's new 'Essentials' category, is a range of five products for all hair textures formulated with plant proteins and other ultra-hydrating certified organic ingredients. All products in this range are free of parabens, petrolatum, phthalates, silicones and mineral oil.
"With the introduction of our Moisture Maintenance collection we wanted to bridge the gap in her routine between wash days to provide true maintenance products that protect her hair regardless of what style she chooses to wear," said Resa B. Luster, senior brand manager and third generation Luster executive at Luster Products.
"Most in-between wash day products typically focus on styling versus care and through this new collection we are able to offer her options for both so she no longer has to sacrifice the health of her hair," she added.
The Luster's Pink Moisture Maintenance collection includes:
The Moisture Maintenance collection launched direct to thousands of consumers via a strategic partnership with natural hair subscription service curlBOX in July 2021 and is currently available, exclusively on Luster's Pink's website.
Moisture Maintenance, added under the brand's new 'Essentials' category, is a range of five products for all hair textures formulated with plant proteins and other ultra-hydrating certified organic ingredients. All products in this range are free of parabens, petrolatum, phthalates, silicones and mineral oil.
"With the introduction of our Moisture Maintenance collection we wanted to bridge the gap in her routine between wash days to provide true maintenance products that protect her hair regardless of what style she chooses to wear," said Resa B. Luster, senior brand manager and third generation Luster executive at Luster Products.
"Most in-between wash day products typically focus on styling versus care and through this new collection we are able to offer her options for both so she no longer has to sacrifice the health of her hair," she added.
The Luster's Pink Moisture Maintenance collection includes:
- Growth & Scalp Relief Natural Oil Moisturizing Lotion (8.5oz - $8.29) – This soothing scalp elixir provides a calming sensation that nourishes and hydrates while also stimulating hair growth. It can be used daily to calm scalp irritation and provide instant relief when wearing a variety of styles. It is formulated with Certified Organic Coconut and Olive Oils, Shea Butter, Castor Oil, Peppermint Oil, Aloe Vera and Vitamins.
- Repair & Strengthen Natural Oil Moisturizing Lotion (8.5oz - $8.29) – This creamy lightweight, fast-absorbing formula helps mend damaged strands, including split ends and helps prevent breakage. Use as a daily natural curl refresher and heat-styling protectant. It is also ideal for braiding and other protective styling. It is formulated with Certified Organic Coconut and Olive Oils, Shea Butter, Avocado Oil, Plant Protein and Vitamins.
- Super Hydrate & Shine Masque (12oz - $8.99) - This intensive treatment for dry, dull, and hard to manage hair delivers conditioning from the very first use leaving hair soft, silky smooth and lustrous. This masque is ideal for all hair types and styles including natural, thermal-styled, and chemically treated. It is formulated with Avocado Oil, Mango and Shea Butters.
- Repair & Strengthen Masque (12oz - $8.99) – This nutrient-rich intensive treatment addresses the needs of weak, damaged hair and significantly improves manageability. Natural pea protein repairs and strengthens while Pro-Vitamin B5 penetrates deeply to nourish and moisturize. This masque is ideal for all hair types and styles including natural, thermal-styled, and chemically treated. It is formulated with Certified Coconut and Olive Oils, Shea Butter, Plant Protein, Vitamins and Botanical Extracts.
- Hold & Shine Perfecting Gel (16oz - $6.99) – This moisturizing gel provides a secure hold and beautiful shine without the unwanted side-effects of typical gels. It nourishes hair while fighting crunchiness, flaking and frizz. Hair stays in place and compared to ordinary gels, leaves hair feeling softer and lighter. This gel adds the finishing touch to a wide variety of styles from natural-textured wash and go's to smooth styling such as ponytails, etc. It is formulated with Certified Organic Olive Oil, Argan Oil and Panthenol.
The Moisture Maintenance collection launched direct to thousands of consumers via a strategic partnership with natural hair subscription service curlBOX in July 2021 and is currently available, exclusively on Luster's Pink's website.
