08.19.21
Laura Mercier launched her now iconic Tinted Moisturizer more than 20 years ago, and it is still a cult favorite among MUAs and the secret to creating a no-makeup look.
Recognizing its success, the brand developed an oil-free formula that is now essential for creating a "blurred matte" skin look.
Now, Laura Mercier Oil-Free Tinted Moisturizer is available in 20 shades. The brand expanded its shade lineup to provide a perfect match for all skin tones, from fairest to deepest.
It provides all-day lightweight hydration, and never feels greasy or heavy. It comfortably controls shine with oil-absorbing powders.
Laura Mercier, the brand's founder, comments, "The skin must always remain authentic. Not caked-on. And if we can see the skin itself, even better. This is what I always intended for Tinted Moisturizer to be."
The packaging is modern—a tube with an innovative orifice to prevent leakage and improve the consumer's experience while using the product. The redesigned tube features a new shade band to improve shopability and for instant shade recognition.
