08.24.21
Amyris Inc., a synthetic biotechnology company in Clean Health and Beauty markets and a supplier of sustainable and natural ingredients, has closed the acquisitions of Olika, Inc., an award-winning clean consumer brand, and MG Empower Ltd., a global influencer marketing agency.
About Olika
Olika aims to transform the hygiene category through a dedication to transparency, combining the safest, most effective ingredients and packaged in beautiful, nature-inspired design. Recently, the clean wellness brand launched in the gift and boutique channel and added Sprouts Farmers Market, a natural grocery channel to its lineup. The Olika Hydrating Hand Sanitizer Collections can be purchased at Olika’s website, Amazon, Albertsons/Safeway/Jewel Stores, Anthropologie, Bloomingdales, Lou Lou Boutique, Kroger, Hy-Vee, Macy's Backstage, Earth Fare, Raley's, Thrive Market, and Wegmans.
Olika was co-founded by Jessica Postiglione, Nicolas Perkin and Thorne Perkin in 2015 with Postiglione acting as CEO of the company developing and bringing to market Olika's design-forward hand sanitizer products Birdie and Minnie. She was responsible for growth of the business' DTC sales, Amazon presence and product launches in retailers nationwide until 2019. In recent years, Olika was led by Alastair Dorward as CEO. Dorward and his team have joined the Amyris family of consumer brands.
About MG Empower
MG Empower, founded by Maira Genovese in 2017, is the influencer marketing and digital innovation partner to some of the world's most influential brands. Based in London, England, and operating across five continents, the agency has built a powerful proprietary influencer CRM and a network of over 5 million influencers, producing award-winning influencer marketing campaigns that have reached over a billion people.
Amyris' acquisition of MG Empower represents its continued investment in the future of marketing innovation by establishing a unique operating model that places digital technology and influencer marketing at the core of its consumer growth strategy. Genovese and her team have joined Amyris to support Amyris' family of consumer brands as well as external clients.
"After working closely with Maira and her team on developing leading social marketing campaigns it's a great pleasure to have them as part of the Amyris family," commented John Melo, president and chief executive officer of Amyris. "I'm also very pleased to have the brand building expertise and proven track record of Alastair and the team join our family of brands and provide us greater bandwidth for growth. Both of these acquisitions are generating new revenue for Amyris and represent continued execution and further vertical integration of our leadership in selling direct to the consumer."
About Olika
Olika aims to transform the hygiene category through a dedication to transparency, combining the safest, most effective ingredients and packaged in beautiful, nature-inspired design. Recently, the clean wellness brand launched in the gift and boutique channel and added Sprouts Farmers Market, a natural grocery channel to its lineup. The Olika Hydrating Hand Sanitizer Collections can be purchased at Olika’s website, Amazon, Albertsons/Safeway/Jewel Stores, Anthropologie, Bloomingdales, Lou Lou Boutique, Kroger, Hy-Vee, Macy's Backstage, Earth Fare, Raley's, Thrive Market, and Wegmans.
Olika was co-founded by Jessica Postiglione, Nicolas Perkin and Thorne Perkin in 2015 with Postiglione acting as CEO of the company developing and bringing to market Olika's design-forward hand sanitizer products Birdie and Minnie. She was responsible for growth of the business' DTC sales, Amazon presence and product launches in retailers nationwide until 2019. In recent years, Olika was led by Alastair Dorward as CEO. Dorward and his team have joined the Amyris family of consumer brands.
About MG Empower
MG Empower, founded by Maira Genovese in 2017, is the influencer marketing and digital innovation partner to some of the world's most influential brands. Based in London, England, and operating across five continents, the agency has built a powerful proprietary influencer CRM and a network of over 5 million influencers, producing award-winning influencer marketing campaigns that have reached over a billion people.
Amyris' acquisition of MG Empower represents its continued investment in the future of marketing innovation by establishing a unique operating model that places digital technology and influencer marketing at the core of its consumer growth strategy. Genovese and her team have joined Amyris to support Amyris' family of consumer brands as well as external clients.
"After working closely with Maira and her team on developing leading social marketing campaigns it's a great pleasure to have them as part of the Amyris family," commented John Melo, president and chief executive officer of Amyris. "I'm also very pleased to have the brand building expertise and proven track record of Alastair and the team join our family of brands and provide us greater bandwidth for growth. Both of these acquisitions are generating new revenue for Amyris and represent continued execution and further vertical integration of our leadership in selling direct to the consumer."
