09.09.21
Perfect Corp. is partnering with British beauty brand Barry M. The brand now provides personalized product recommendations to customers with a virtual makeup try-on experience powered by cutting-edge AI and AR technology.
Barry M is utilizing Perfect Corp.’s YouCam for Web technology.
Alice Chang, founder and CEO, Perfect Corp., says, “Advanced technology is fast becoming a crucial element of any beauty brand's digital transformation strategy. Our AI and AR solutions are a key differentiator that sets brands apart by enhancing the customer experience through our sophisticated and personalised Virtual Try-On solution.”
Chang adds, “We are thrilled to be partnering with Barry M, and to help it serve its customers in a brand new and immersive way. We are looking forward to seeing the results and to being a part of the business’ overall growth and expansion.”
Dean Mero, CEO, Barry M, comments, “We are constantly looking for new ways to connect and engage with our customers. As we mark our 40th anniversary in 2022, it’s important to us to ensure our business continues to evolve and is fit for the rapid changes and consumer expectations in the beauty industry."
Mero continues, "We are proud to be a 100% vegan and cruelty-free brand and, by introducing Perfect Corp.’s virtual try-on technology, we’ll not only be at the cutting edge of technology, but our customers will be able to experiment with our products in a brand-new immersive way, which is realistic, safe and environmentally friendly too.”
