09.14.21
Skin care brand Drunk Elephant will launch in all Ulta Beauty stores and online starting September 26, 2021.
Drunk Elephant launched in the United States in 2013 with six products. Today, the line has achieved cult status and includes a full range of products for face, hair and body.
“I’m so excited to be launching in Ulta Beauty,” says Tiffany Masterson, founder of Drunk Elephant. “It’s a dream come true to share our philosophy and products with their community! I can’t wait to hear what they have to say.”
At the heart of the Drunk Elephant philosophy is the belief that what is left out of the products is just as important as what is put in. Consumers will never find the Suspicious 6 (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in any Drunk Elephant product. Removing these six ubiquitous ingredients allows the skin to return to its healthiest, most balanced state, says the brand. All Drunk Elephant products are formulated at optimal pH levels, blend together easily, and are highly absorbable, so they can be used to create customized skincare “smoothies.”
At launch, Ulta Beauty guests will discover the brand’s award-winning assortment of skincare, including Protini Polypeptide Cream, C-Firma Fresh Day Serum, and T.L.C. Sukari Babyfacial; body care, including Sugared Koffie Almond Milk Body Scrub and Sili Body Lotion; and hair care, including Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner and Wild Marula Tangle Spray. Distribution in the nation's largest beauty retailer marks a new era for Drunk Elephant and the opportunity to reach a new community of beauty lovers.
"We are delighted to welcome Drunk Elephant to the Ulta Beauty family," says Monica Arnaudo, chief merchandising officer of Ulta Beauty. "Drunk Elephant is an incredible brand focused on the health of the skin from head to toe, and we know our guests will be thrilled to explore the brand offerings, embrace its philosophy, and have fun along the way!"
The Drunk Elephant collection will be available online at Ulta.com and in all brick-and-mortar Ulta Beauty locations nationwide starting September 26, 2021.
Drunk Elephant launched in the United States in 2013 with six products. Today, the line has achieved cult status and includes a full range of products for face, hair and body.
“I’m so excited to be launching in Ulta Beauty,” says Tiffany Masterson, founder of Drunk Elephant. “It’s a dream come true to share our philosophy and products with their community! I can’t wait to hear what they have to say.”
At the heart of the Drunk Elephant philosophy is the belief that what is left out of the products is just as important as what is put in. Consumers will never find the Suspicious 6 (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in any Drunk Elephant product. Removing these six ubiquitous ingredients allows the skin to return to its healthiest, most balanced state, says the brand. All Drunk Elephant products are formulated at optimal pH levels, blend together easily, and are highly absorbable, so they can be used to create customized skincare “smoothies.”
At launch, Ulta Beauty guests will discover the brand’s award-winning assortment of skincare, including Protini Polypeptide Cream, C-Firma Fresh Day Serum, and T.L.C. Sukari Babyfacial; body care, including Sugared Koffie Almond Milk Body Scrub and Sili Body Lotion; and hair care, including Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner and Wild Marula Tangle Spray. Distribution in the nation's largest beauty retailer marks a new era for Drunk Elephant and the opportunity to reach a new community of beauty lovers.
"We are delighted to welcome Drunk Elephant to the Ulta Beauty family," says Monica Arnaudo, chief merchandising officer of Ulta Beauty. "Drunk Elephant is an incredible brand focused on the health of the skin from head to toe, and we know our guests will be thrilled to explore the brand offerings, embrace its philosophy, and have fun along the way!"
The Drunk Elephant collection will be available online at Ulta.com and in all brick-and-mortar Ulta Beauty locations nationwide starting September 26, 2021.
