09.29.21
Estée Lauder has introduced a new Luxury Fragrance collection featuring eight fragrances designed to take the wearer to “enchanted, undiscovered places.”
“Each fragrance is exquisitely crafted with the finest ingredients and mood-boosting scents to ignite the imagination and unlock a heightened sensorial experience,” says the brand.
Estée Lauder’s new and exclusive ScentCapture Fragrance Extender technology is specially formulated to allow each scent to last up to 12 hours after a single application.
Furthermore, Estée Lauder claims that each of the scents in the Luxury Collection were demonstrated in independent neurosensorial testing to evoke specific emotions in those who were drawn to them.
The collection includes:
The Bottle
Each fragrance is housed in a heavy weight, fluted glass bottle with the collar adorned with a gold rope detail, inspired by archival Estée Lauder packaging. The gold cap features a monogram inspired by an original Estée Lauder logo uncovered from the Leonard A. Lauder Estée Lauder Companies Archives. It is exclusive to the Luxury Collection.
Each of these details is a nod to key elements of the Estée Lauder brand heritage, reimagined in a distinctly modern way.
Also, each bottle features a plaque with a unique symbol representing the hero ingredient in the fragrance.
The new Estée Lauder Luxury Fragrance Collection will be available at Estée Lauder counters nationwide, online and major airports beginning October 2021.
“Each fragrance is exquisitely crafted with the finest ingredients and mood-boosting scents to ignite the imagination and unlock a heightened sensorial experience,” says the brand.
Estée Lauder’s new and exclusive ScentCapture Fragrance Extender technology is specially formulated to allow each scent to last up to 12 hours after a single application.
Furthermore, Estée Lauder claims that each of the scents in the Luxury Collection were demonstrated in independent neurosensorial testing to evoke specific emotions in those who were drawn to them.
The collection includes:
- Tender Light: Evokes emotions of positivity and joy.
- Sensuous Stars: Evokes emotions of calm and happiness.
- Dream Dusk: Evokes emotions of cheerfulness.
- Radiant Mirage: Evokes emotions of positivity and optimism.
- Desert Eden: Evokes emotions of confidence and energy.
- Blushing Sands: Evokes emotions of relaxation and sensuousness.
- Paradise Moon: Evokes emotions of happiness and confidence.
- Infinite Sky: Evokes emotions of confidence and sensuality.
The Bottle
Each fragrance is housed in a heavy weight, fluted glass bottle with the collar adorned with a gold rope detail, inspired by archival Estée Lauder packaging. The gold cap features a monogram inspired by an original Estée Lauder logo uncovered from the Leonard A. Lauder Estée Lauder Companies Archives. It is exclusive to the Luxury Collection.Each of these details is a nod to key elements of the Estée Lauder brand heritage, reimagined in a distinctly modern way.
Also, each bottle features a plaque with a unique symbol representing the hero ingredient in the fragrance.
The new Estée Lauder Luxury Fragrance Collection will be available at Estée Lauder counters nationwide, online and major airports beginning October 2021.
