10.20.21
LR Health & Beauty is expanding its range of fragrance products with LR Soul of Nature, a new brand that links “natural fragrances” with an emotional aroma-wellness component and uses recycled plastic and waste glass as packaging.
By expanding its product portfolio, LR is investing in an attractive growth market.
“Analyses have shown that the market value of essential oils worldwide will increase from $17.36 billion in 2017 to $27.49 billion in 2022,” explains Andreas Friesch, CEO and spokesperson for the management. “And additional in-depth market research has encouraged us to enter into this product segment. We are therefore certain that this strategic decision will lead to another great chapter in LR’s success story.”
“By using recycled PET, we are saving natural resources,” explains Friesch. “With the new brand, we are actively aiming to reach people who place a great value on being mindful of nature.”
The LR Soul of Nature product portfolio comprises eight 100% pure and natural essential oils and four aroma mood worlds with four to five care products each.
By expanding its product portfolio, LR is investing in an attractive growth market.
“Analyses have shown that the market value of essential oils worldwide will increase from $17.36 billion in 2017 to $27.49 billion in 2022,” explains Andreas Friesch, CEO and spokesperson for the management. “And additional in-depth market research has encouraged us to enter into this product segment. We are therefore certain that this strategic decision will lead to another great chapter in LR’s success story.”
Packaging Made of Recycled PET and Waste Glass
The Soul of Nature packaging is predominantly made of recycled plastic (rPET) and glass with a high percentage of waste glass.“By using recycled PET, we are saving natural resources,” explains Friesch. “With the new brand, we are actively aiming to reach people who place a great value on being mindful of nature.”
The LR Soul of Nature product portfolio comprises eight 100% pure and natural essential oils and four aroma mood worlds with four to five care products each.
