Prada has unveiled Prada Candy, a new collection of four feminine fragrances featuring a virtual muse as the face of the campaign.
 
Prada Candy “rethinks fragrance addiction and offers a free-spirited take on gourmand scents.” Its olfactory balance combines a joyful and addictive caramel accord with noble and warm benzoin resin, which brings sophistication and elegance, to creatively fuse with a silky and enveloping cloud of white musks.
 
The collection includes:
 

• Prada Candy Eau de Parfum
• Prada Candy Night Eau de Parfum
• Prada Candy Florale Eau de Toilette
• Prada Candy Kiss Eau de Parfum

 

About The Packaging

The Prada Candy bottle designed by Fabien Baron is a “trigger of creativity, just as joyful and free-spirited as the scent contained within, as it embraces an unexpected mix of colors and finishes.” A version of Prada's signature Saffiano leather hugs the top of the bottle in a band of pink while the flacon bears the refined Prada logo in sleek, gold lettering. The pump is perched on its golden neck like a futuristic black half-moon.

Virtual Muse

To coincide with the campaign, Prada has introduced Candy, a virtual muse as the face of a fragrance.
 
“Born from a glitch, Candy is ethereal, driven by a continuous quest to question, connect and evolve,” says the brand.
 
Inspired by the native world of TikTok, a series of shorts directed by award-winning director Nicolas Winding Refn and captured by photographer Valentin Herfray see the physical fragrance, Prada Candy, encounter a virtual muse, Candy. “As her own reality glitches, she begins to perceive another, expanding her existence through the power of technology. Free of constraints, her curiosity grows, new creative perspectives are opened and with them, an invitation to Rethink Reality,” states the brand. See Candy in the video above.