Wellfounded Botanicals, an eco-friendly and woman-owned cannabis wellness brand, has launched a luxury CBD Eau de Parfum in partnership with Scent Beauty Inc.
 
Inspired by Wellfounded founder Sara Rotman's personal wellness journey from beauty and fashion branding guru to cannabis and CBD cultivator, the parfum combines luxury fragrance with the soothing aromas of CBD.
 
Wellfounded Eau de Parfum was brought to life by perfumer, Alexis Grugeon of Firmenich with the guidance of fragrance architect, Raymond Matts to create a fragrance that features 90 MG of CBD as well as active botanicals specifically designed to soothe, delight, inspire and sustain. 
 
"The story behind Wellfounded is one that resonates with people who seek wellness and healing through natural ingredients, including CBD. Knowing that the beauty industry has been steadily moving towards CBD products, we at Scent Beauty are thrilled to work with visionary Sara Rotman to bring this one-of-a-kind botanically-inspired, luxury CBD fragrance to life," says Steve Mormoris, CEO of Scent Beauty. 
 

About the Fragrance

Wellfounded Eau de Parfum is a modern lush green fragrance opening with the fresh smell of the sea enhanced with citrus notes of mandarin, grapefruit, and crisp green apple. Cooling notes of Sariette and Thyme enhance the green heart. A soft warm woody base of vetiver and ambrox create “an addictive nuance.”
 
"Wellness and sustainability are among our core ethos at Wellfounded, so it was important that we worked with a team who would bring our vision to life with those key factors in play, and Scent Beauty was the perfect fit," comments Sara Rotman. "We can't wait for the fragrance to bring a sense of calm to both men and women."
 
Wellfounded Eau de Parfum is currently available on Scent Beauty’s website. Additionally, the fragrance is available at JC Penney's limited beauty destination in select stores across the U.S.