11.03.21
Mary Kay Inc. is sponsoring a project to improve water security in Monterrey, Mexico in partnership with The Nature Conservancy.
The project focuses on restoring local species of trees in the surrounding areas of the city of Monterrey to help maintain ecosystem services, decrease the risk and impact of floods in the city, and restore the degraded forests in the region.
To maintain environmental resiliency, vegetation cover needs to be restored and the production of native plants in nurseries must be ensured. While the National Commission of Protected Natural Areas of Mexico (CONANP) has established regulations requiring the use of native species for reforestation, forest nurseries in the region do not have the capacity to meet this demand.
Mary Kay and The Nature Conservancy are supporting a group of landowners that is producing several native species of plants to be used for reforestation projects in the national park. The project will not only address the rising need for these species, but also improve livelihoods for their families and rural community members.
Their forest nursery has the capacity to grow around 45,000 trees per year, including white pine (Pinus pseudostrobus) and stone pine (Pinus cembroides). These species are known for preventing erosion, promoting water infiltration, drought tolerance and have the ability to regrow.
“Empowering women and preserving the Earth’s resources are two of the pillars of Mary Kay’s purpose,” said Deborah Gibbins, chief operating officer at Mary Kay Inc. “As an advocate for women’s leadership, we are very proud to see how these local leaders are steering the change in our community, playing a critical role in the preservation of our most valuable natural resource and nurturing a sustainable future for thousands of families in the region.”
To help tell the story of empowerment and natural conservation of Angelica and Mujeres Unidas Para La Conservación de Laguna de Sanchez, Mary Kay Inc. has produced a short film in partnership with The Nature Conservancy. Watch the trailer of Forest of Hope above.
The project focuses on restoring local species of trees in the surrounding areas of the city of Monterrey to help maintain ecosystem services, decrease the risk and impact of floods in the city, and restore the degraded forests in the region.
About Monterrey
Located in an area naturally prone to extreme hydrometeorological events such as hurricanes and flooding, the city of Monterrey often faces serious water supply challenges. Near the city is the Cumbres de Monterrey National Park, a protected natural reserve that accounts for about 60% of the water that comes to the city. The area also supports the control of heavy stormwater runoff which impacts people, local livestock, and urban infrastructure.To maintain environmental resiliency, vegetation cover needs to be restored and the production of native plants in nurseries must be ensured. While the National Commission of Protected Natural Areas of Mexico (CONANP) has established regulations requiring the use of native species for reforestation, forest nurseries in the region do not have the capacity to meet this demand.
How Mary Kay is Helping
“With this help we will be able to reduce the production costs of plants that will be used in future reforestations,” said Doña Angelica, leader of Mujeres Unidas Para La Conservación de Laguna de Sanchez, one of The Nature Conservancy’s partner organizations in Mexico.Mary Kay and The Nature Conservancy are supporting a group of landowners that is producing several native species of plants to be used for reforestation projects in the national park. The project will not only address the rising need for these species, but also improve livelihoods for their families and rural community members.
Their forest nursery has the capacity to grow around 45,000 trees per year, including white pine (Pinus pseudostrobus) and stone pine (Pinus cembroides). These species are known for preventing erosion, promoting water infiltration, drought tolerance and have the ability to regrow.
“Empowering women and preserving the Earth’s resources are two of the pillars of Mary Kay’s purpose,” said Deborah Gibbins, chief operating officer at Mary Kay Inc. “As an advocate for women’s leadership, we are very proud to see how these local leaders are steering the change in our community, playing a critical role in the preservation of our most valuable natural resource and nurturing a sustainable future for thousands of families in the region.”
Short Film
To help tell the story of empowerment and natural conservation of Angelica and Mujeres Unidas Para La Conservación de Laguna de Sanchez, Mary Kay Inc. has produced a short film in partnership with The Nature Conservancy. Watch the trailer of Forest of Hope above.
