11.10.21
Japanese men’s skin care brand Bulk Homme has partnered with Chinese luxury beauty brand management group, Ushopal, for its G round financing.
The signing was announced at this year's CIIE China International Import Expo event, with Ushopal and Bonnie&Clyde representing China's international luxury brand group next to Estée Lauder, Shiseido, and L'oréal, generating coverage from government and CCTV media, sharing how Ushopal is changing the way brand building is done in China, and developing consumer brand loyalty.
"Our vision has always been to become the world No. 1 men skin care brand, and we are rapidly expanding our business on a global scale. The reason we chose Ushopal as our shareholder is the strategic importance of the China market for Bulk Homme. We are committed to working with Ushopal with their outstanding ability to enter the Chinese market for brands,” said Bulk Homme CEO Takuya Noguchi. “We believe that Ushopal will be a great partner in China and will contribute to Bulk Homme's success in China."
The signing was announced at this year's CIIE China International Import Expo event, with Ushopal and Bonnie&Clyde representing China's international luxury brand group next to Estée Lauder, Shiseido, and L'oréal, generating coverage from government and CCTV media, sharing how Ushopal is changing the way brand building is done in China, and developing consumer brand loyalty.
"Our vision has always been to become the world No. 1 men skin care brand, and we are rapidly expanding our business on a global scale. The reason we chose Ushopal as our shareholder is the strategic importance of the China market for Bulk Homme. We are committed to working with Ushopal with their outstanding ability to enter the Chinese market for brands,” said Bulk Homme CEO Takuya Noguchi. “We believe that Ushopal will be a great partner in China and will contribute to Bulk Homme's success in China."
