Global beauty company Amorepacific and global specialty materials provider Eastman are collaborating to introduce sustainable packaging solutions using Eastman's molecular recycling technologies.
 
Laneige will be the first Amorepacific brand to utilize packaging made from Eastman Cristal Renew copolyester with certified recycled content as early as December 2021. 
 
"Cristal Renew and Eastman's innovative molecular recycling technologies will play a crucial role in helping us achieve the commitments laid out in our '2030 A MORE Beautiful Promise,' without sacrificing the premier beauty experience customers expect from Amorepacific," said Jung Changwook, senior vice president of Amorepacific development and purchasing division.
 
Laneige's Water Sleeping Mask featuring Cristal Renew will be available at Sephora in the U.S. and Canada on Laneige's website. 

The new Water Sleeping Mask features technological advances in skin care and in its packaging.

Unique Molecular Recycling Technology

Eastman's molecular recycling technologies break down hard-to-recycle plastic waste into building blocks used to create new materials that are comparable to traditional materials in clarity, luster and mechanical properties.

Using molecular recycling to make these materials diverts plastic waste from landfills, incinerators and the environment. The process also reduces the use of fossil resources and results in 20%–50% lower greenhouse gas emissions than traditional manufacturing.
 
For Amorepacific, Cristal Renew is key to creating recycled-content packaging that lives up to its signature beauty aesthetic. Cristal Renew, available with 30% and 50% certified recycled content, gives the brand brilliant, crystal clear packaging that enhances its products and customer experience.
 
"It's an honor to be selected as a partner in Amorepacific's sustainability journey," said Glenn Goldman, commercial director for Plastics at Eastman. "We look forward to working further with them to bring new innovations to market, beginning with the Laneige launch before the end of the year."