Sally Beauty Has a New Hair Tool

Sally Beauty has a new hair tool—the Ion Luxe Supercharged Hair Dryer.

The Ion Luxe Supercharged Hair Dryer, goes head-to-head with best-in-tech brands, without the prohibitive price tag. It is equipped with countless functions to offer beauty lovers a luxurious and efficient hairstyling experience.

"Consumers are looking for an elevated experience at an attainable price point. We thoughtfully engineered this new hair dryer with a supersonic motor and a precise concentration of ionic technology to deliver efficiency while maintaining hair health. Every product development decision was made with our consumers in mind. The Ion Luxe Supercharged Hair Dryer's design is sleek, but more importantly, it was crafted to deliver an exceptional, high-tech experience," said Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty.

Stand-out features include:

• Ultra-fast Drying, with a supersonic motor
• Ionic technology for reduced frizz and Improved Moisture Balance
• 'Smart' features for a Custom-tailored Experience

Gregory Patterson, Celebrity Hairstylist and DIY Expert for Sally Beauty shared, "Ion is the brand to watch. Their new Luxe Supercharged Hair Dryer is a stand-out tool that truly champions the brand's efforts to deliver the best products for consumers to achieve salon-quality results right at home."