01.04.22
OPI is teaming up with Xbox to launch a vibrant collection of 12 nail polish hues. Available in four different formulas with colors ranging from fresh blues and greens to fantastical shimmers, this palette aims to bring the virtual worlds of gaming to life.
"Over the past 40 years, we've traveled the globe; now we're excited to visit virtual worlds with Xbox," remarked OPI co-founder and brand ambassador Suzi Weiss-Fischmann. "In these worlds, anything is possible, and the collection's colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!"
"We're thrilled to partner with OPI to unveil mesmerizing nail polish colors inspired by gaming and your favorite titles on Xbox Game Pass," said Xbox global partnerships director Marcos Waltenberg. "We hope this collection inspires fans across the globe to embrace their creativity and imagination through nail art and color."
The 12 OPI x Xbox shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection* (select shades only) formulas, including:
OPI x Xbox Nail Lacquers will retail for $10.50 each and Infinite Shine colors will retail for $13.00 in February 2022. GelColor and Powder Perfection are in-salon professional services only.
Also, starting February 1, consumers can unlock shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5, with every qualifying purchase of the Xbox OPI polish at select retailers.
"Over the past 40 years, we've traveled the globe; now we're excited to visit virtual worlds with Xbox," remarked OPI co-founder and brand ambassador Suzi Weiss-Fischmann. "In these worlds, anything is possible, and the collection's colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!"
"We're thrilled to partner with OPI to unveil mesmerizing nail polish colors inspired by gaming and your favorite titles on Xbox Game Pass," said Xbox global partnerships director Marcos Waltenberg. "We hope this collection inspires fans across the globe to embrace their creativity and imagination through nail art and color."
The 12 OPI x Xbox shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection* (select shades only) formulas, including:
- Quest for Quartz: A shimmery rose quartz.
- Pixel Dust: A shimmery mauve pink.
- Racing for Pinks*: A crème rose.
- Suzi is My Avatar*: A creamy pink-nude.
- Trading Paint*: A crème apricot.
- Heart and Con-soul: A shimmery crimson red.
- The Pass is Always Greener: A creamy pastel green.
- Sage Simulation: A shimmery sage green.
- You Had Me at Halo: A shimmery galactic blue.
- Can't CTRL Me*: A shimmery robin's egg blue.
- Achievement Unlocked*: A lilac.
- N00berry*: A deep crème purple.
OPI x Xbox Nail Lacquers will retail for $10.50 each and Infinite Shine colors will retail for $13.00 in February 2022. GelColor and Powder Perfection are in-salon professional services only.
Also, starting February 1, consumers can unlock shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5, with every qualifying purchase of the Xbox OPI polish at select retailers.
