01.17.22
IPSY, a BFA (Beauty For All) Industries brand, which just celebrated its 10th anniversary last October, is launching a collab with Item Beauty co-founder, actress, and singer Addison Rae.
The Glam Bag x Addison Rae is the fifth edition of IPSY's Glam Bag X program. It's a collection of beauty favorites curated by Rae.
Rae has more than 100 million followers across social media, and brings her bright energy and strong connection to her followers to this edition of the Glam Bag X.
This follows the previously highly-coveted collections from Patrick Ta, Khloe Kardashian, Halsey and Huda. Addison is no stranger to IPSY as well -- she battled Khloé Kardashian, the Keeping Up with the Kardashians star, in a hilarious, face-to-face tiny hands "Make-Off" challenge last fall.
Rae comments, "I'm so excited to finally share that I'm the next curator! I love IPSY because we both believe in self-expression. Whatever inspires yours, I'm totally here for it."
She continues, "I can't wait for you to see everything I picked for my Glam Bag X collab. I'm completely obsessed with throwback looks, so my Glam Bag X is like a trip back to the '90s—but with a modern twist everyone will love. I included my favorite brands to help me show you my fave looks, products, and moments from the most epic beauty decade ever."
What's In It
Glam Bag x Addison Rae recipients will be delighted by a total of eight full-sized products. Five of the products are tailored to individual preferences via IPSY's proprietary machine learning technology, IPSY Match, and three can be chosen from a personalized assortment.The collection will include Addison's top selects from coveted brands such as Pat McGrath Labs, Stila, Anastasia Beverly Hills and more. Bestsellers from Item Beauty will also be included.
Emine ErSelcuk, BFA's SVP of Merchandising, says, "Our goal is to inspire self-expression—a goal we share with Addison—which is why we're so excited to bring this fifth edition of our Glam Bag X to life for all Ipsters."
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months.
The full Glam Bag x Addison Rae collection drops in February, and members can reserve their spots for this limited-edition run.
