Tresemmé has announced its Pro Pure Collection has launched in Canada. Already available in the U.S., Pro Pure features a clean formula—free of sulfates, dyes and parabens. 

The line aims to address everyday hair battles – from taming flyaways to tackling damage to adding hydration.

The product range includes:

• Tresemmé Pro Pure Micellar Moisture – designed to gently cleanse and moisturize dry and dull hair, leaving hair feeling light and shiny
• Tresemmé Damage Remedy – helps hair recover from visible signs of damage, leaving hair looking and feeling healthy, smooth, and manageable after each wash
• Tresemmé Leave in Conditioner – a lightweight, after shower solution for dry, dull hair that also helps to detangle and smooth hair

Justine Marjan, Tresemmé global ambassador and stylist, says, "The Pro Pure Collection allows me to feel better about my wash and care experience. Depending on your hair needs, the Pro Pure Micellar Moisture leaves hair shiny healthy and hydrated where the Damage Recovery is perfect for keeping hair strong and manageable." 

The entire Tresemmé portfolio globally is PETA-Approved.

The PETA Beauty Without Bunnies logo will be added to all Tresemmé products so shoppers know that the brand does not and will not, test on animals anywhere in the world.

Photos via Instagram @tresemme