01.28.22
Winky Lux is on a 'launch spree'—the brand is launching 10 new products in 2022. One highlight is its In The Clouds Retinol Alternative. The brand refers to it as its "Cloud Cream."
The unique formula is a cream oil powered by bakuchiol, a plant-based retinol alternative that offers skin-renewing results without irritation. It's gentle enough to use every day.
Other key ingredients are vegan collagen and Kakadu plum to support a bright, even-toned complexion. The product gets its name from the formula's cloudberry extract, which has skin-protecting antioxidants.
Today, January 28th, the brand is treating its Instagram followers by hosting an IG Live at 12 p.m. EST. Beauty fans can tune in to learn more about bakuchiol's benefits, and the first 100 viewers will receive a code that can be redeemed for a free Cloud Cream.
Stay tuned for more of the brand's "So Much Newness" campaign and our interview with Winky Lux CEO Natalie Mackey.
