Colorproof Haircare Redesigns Its Packaging & Creates a Bold New Look

Colorproof Haircare, a California-based leader in professional color care, has a new look. The company redesigned its packaging, and it aims to 'spark joy,' the company says. The extensive rebranding initiative "solidifies the company's stance as an industry leader," a press release states.

Colorproof was founded in 2012, and has focused on high-performance ingredient innovation. Collaborating with ingredient manufacturers, industry-leading stylists, chemists and formula experts, Colorproof emerged as a brand of luxurious, award-winning, clean formulas.

The brand's extensive portfolio of hair care solutions preserves, repairs and protects color-treated hair. Colorproof's "guiding principles" are: "connected by color, powered by proof, because we care." The brand also says it is "kind to humans and the Earth alike."

The New Brand Identity

Carrying on the legacy of continual innovation, Colorproof is thrilled to launch a completely new brand identity which includes modernized packaging, optimized formulas, and brand assets to catapult the brand to next level.

Maureen Saenz, vice president of marketing at Colorproof, says, "Colorproof's new brand identity is not only sophisticated and modern but continues to reflect the core ethos of our organization. As the market continues to evolve and consumer habits change, we are using innovation to complete our vision."

Saenz continues, "We are a brand deeply inspired by and connected to color. We aimed for every aspect of this restage to celebrate color and the emotional connection that color creates. What we've created is a modern, fresh collection that sparks joy at every touchpoint."

This new direction and vision for Colorproof will unify all product packaging while defining each collection with a monochromatic, bold, custom color, catering to each hair concern: Moisture, Volume, Smooth, Thicken, Recovery, Essentials, and Styling.

Sustainable Packaging & A Focus on Design Details 

Each new, sustainable package takes on "a clean and modern silhouette," the brand says.

Design details include brushed, metallic, gold caps with an embossed logo, and unique, high-gloss-on-matte finishes to create a stunning on-shelf shopping experience.

In full transparency, each SKU discloses every ingredient used, as well as vegan and cruelty-free iconography and QR codes that directly drive customers to colorproof.com.

To complement the new packaging, Colorproof further captures the joy and adventure that color brings in its supporting imagery and through every brand asset.

"As we move into this new stage for Colorproof, we have maintained our heritage of highly- concentrated formulas dedicated to preserving and protecting color but have given the brand an undeniable freshness and appeal," states Rick Kornbluth, President and CEO at Cosway Beauty Brands.

"The beauty industry is continually growing and evolving, and as a brand, it is imperative that we also evolve while remaining true to our guiding principles. With this restage will we hope to break down boundaries, create community and bring brightness and boldness to both the professional and consumer sectors," Kornbluth adds,