01.31.22
Dark & Lovely has launched the Uplift Bleach Kit. The new at-home hair color product claims to help users "achieve next-level life without the damage."
Created for those looking to achieve the brightest and boldest blonde, the next-generation formula is easier on the hair than harsh formulas that used to be the norm.
The new Uplift Bleach Kit features a patented, two-part system that is not only easy to use, but delivers up to 8 levels of dramatic lift - from Black to honey blonde to platinum. The new haircare solution also includes curl safe technology with encapsulated oils that provide 4x more hydration, while maintaining hair texture.
Photo above left via Instagram/darkandlovely
Dark & Lovely's Brand Ambassador, Storm Reid
Storm Reid, actress and producer, is Dark & LOvely's brand ambassador. "As a newly converted blonde, I am thrilled for the launch of Dark & Lovely's new Bleach Kit," says Reid.Reid continues, "This has already become an absolute must-have in my beauty arsenal. What I really love is that I can actually use it to keep my hair looking amazing from home."
Celebrity hairstylist Kendall Dorsey adds, "When opting to go blonde, it's important to use products that not only help you to achieve your desired hue, but nourish the hair while respecting its natural curl pattern. The Dark & Lovely Uplift Bleach Kit does just that, making it the perfect at-home staple for blonde bombshells."
Celebrating 50 Years
Dark & Lovely is celebrating a major milestone—entering its 50th year.The brand has been the go-to brand for Black women looking to achieve head-turning styles, while protecting the integrity of their hair.
Dark & Lovely continues to stay relevant with new innovations for Gen Z and Millennials who are looking to express themselves through their style.
The Dark & Lovely Uplift Bleach Kit is available at Walmart stores nationwide.
