Dial, a Henkel brand, is delivering on its commitment to sustainability through the launch of its new innovation, Concentrated Refills, and partnerships with sustainability leaders – the Plastic Bank Recycling Corporation, TerraCycle, Inc. and Solidaridad.
 
Each Dial Concentrated Refill packet mixes with water to make a full-size bottle of Dial Foaming Hand Wash, and uses 95% less plastic. The cartons are also made with 100% paper-based cardboard and the packets are recyclable through Dial's partnership with TerraCycle.
 
"At Dial and across Henkel, promoting sustainability and reducing plastic waste is not only our goal but our corporate commitment. Together, we will help achieve our mission by making sustainable, innovative personal care products while addressing both environmental and social challenges," said Randi Melton, VP of Marketing Beauty Care, Activation at Henkel
 
The Concentrated Refills will be promoted via a robust marketing campaign, including a line-up of health, hygiene and sustainability experts to support the brand's content and educational efforts.

Partnering with Sustainability Leaders

Through its partnership with Plastic Bank, TerraCycle, and Solidaridad, three like-minded organizations whose brand mission is to create a more sustainable future, Dial is supporting a circular economy. Dial believes that a company's supply chain is a highly important resource, and collaboration at every step in the chain can provide powerful opportunities to address overall environmental impact and support positive social impact.
 
In collaboration with Plastic Bank, Dial will help save over 30 million plastic bottles from entering the ocean in 2022 and in doing so, support a circular economy. Plastic Bank builds recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global manufacturing supply chain. Collectors in Plastic Bank's ecosystems receive bonuses for the materials they collect, which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. In addition, the plastic waste collected is reborn as Social Plastic and reintegrated into products and packaging as part of a closed-loop supply chain.
 
Dial also recently launched its partnership with TerraCycle to recycle Dial packaging components that cannot be recycled through traditional curbside recycling.
 
"Since our founding, TerraCycle has made it our mission to 'Eliminate the Idea of Waste' and provide solutions for difficult to recycle items that are not traditionally recyclable curbside," said Tom Szaky, founder and CEO of TerraCycle. "By encouraging consumers to rethink what is waste, the Dial Recycling Program helps build awareness that solutions do exist for items that may seem otherwise unrecyclable."
 
Rounding out the partnerships is Dial's alignment with Solidaridad, an international non-profit that will enable farmers and workers to earn a living income, produce in balance with nature and will help ensure the traceability of ingredients from farm to soap bar. Dial will provide a three-year grant for a project in Colombia, providing technical support, training, and financing to enable farmers to increase RSPO (Roundtable on Sustainable Palm Oil) certified production.