Grove Collaborative Named 'Most Innovative' for its Sustainability Initiatives

Sustainable packaging is such a hot topic in the beauty industry, experts say, and Grove Collaborative has a mission to "get plastics out of the bathroom."

The retailer's sustainability initiatives have earned it a spot on this year's list of "World's Most Innovative Companies" by Fast Company.

Note: Fast Company has also named the 10 Most Innovative Beauty Companies

Grove Ranks in the Consumer Goods Category

Grove ranks at No. 45 on the list, and it is No. 1 in the Consumer Goods category. 

This year’s list honors businesses making the biggest impact on their industries and thriving in today’s ever-changing world. In addition, Fast Company recognizes 528 organizations across 52 categories.

Stuart Landesberg, co-founder & CEO of Grove Collaborative, comments:

"It’s a privilege to be included among brands that are driving innovation and pushing the envelope within their industries. We are proud to be recognized for the work and passion of our team who continue to think of new and innovative ways to confront the urgent plastic crisis head-on."

Grove Collaborative, a public benefit corporation and Certified B Corp., aims to transform the consumer products industry into a force for human and environmental good, and to make it easier for people to switch to healthier and more sustainable routines.

Grove is the First Plastic-Free Retailer in the World

Grove Collaborative says it is "the first plastic-neutral retailer in the world." The retailer has an ambitious goal to become 100% plastic-free by 2025.

Landesberg says, "As we lead the way in transforming the CPG industry away from its reliance on plastic, we hope other companies will join us in creating products that are good for people and our planet.”

Over the last year, Grove has debuted more than 100 sustainable products across its portfolio of planet-friendly, plastic-reducing home cleaning and personal care brands.

In early 2021, Grove debuted the first-ever 100% plastic-free Deodorant & Body Care refill system through its Peach Not Plastic personal care line.