Walmart is partnering with British retailer Space NK to bring 15 prestige beauty brands to Walmart stores in its new shop-in-shop—BeautySpace NK. 

BeautySpace NK will roll out to nearly 250 Walmart stores nationwide by this summer, and the brands will also be available on Walmart's website. Average pricepoints for the featured brands range from $50 through $200. 

Walmart shoppers will find By Terry and Foreo, shown above—and more brands listed below. 

Laurie Tessier, merchandising director, Prestige Beauty, Walmart, comments:

"As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty. We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”

Andy Lightfoot, chief executive officer, Space NK, adds:

“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers. We have created a proposition for Walmart that we believe will be market-leading...We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where, and how they choose.”

Merchandising Walmart's BeautySpace NK

BeautySpace NK is sorted under four pillars – skincare, makeup, haircare and bath and body. The curated assortment will span luxe, indie, award-winning, plant-powered beauty brands, and more.

The assortment includes:

• Luxe brands like Slip, By Terry, Philip B, Lancer


• Indie brands including PSA, from the makers of Allies of Skin


• Award-winning beauty heroes such as Mario Badescu, Foreo and Ameliorate


• Trending items from brands including Babe Original, Eyeko, Patchology and Grow Gorgeous


• Plant-powered products from Goldfaden MD, Mio and Mama Mio


• New & exclusive brands, including Summer Camp (mineral-based SPF range) from founders at Soleil Toujours that is exclusive to Walmart coming this summer


• New & exclusive product lines, including a bespoke zip lock pouch of single scrunchies from Slip and a custom-made Philip B introductory set

BeautySpace NK will debut on Walmart's website on March 15th.