Keys Soulcare, the lifestyle beauty brand created by Grammy-winning artist, producer, entrepreneur and New York Times bestselling author Alicia Keys, has launched exclusively at Sephora Canada.
 
Today, Keys Soulcare offerings are available for purchase in Canada online and through the Sephora app. Furthermore, the brand will launch in Sephora Canada’s 85-plus retail stores, including its flagship locations in Toronto, Montreal and Vancouver on March 31.
 
Since launching in the fall of 2020, Keys Soulcare has redefined skincare and selfcare through its emphasis on modern skin science, plus ancient beauty rituals.
 
All Keys Soulcare offerings are formulated with time-honored ingredients like manuka honey, turmeric, aloe, bamboo and malachite along with modern ingredients like bakuchiol, hyaluronic acid, ceramides and niacinamide to create formulas that are gentle enough for all skin types. Each offering also features a unique affirmation to encourage users to transform their everyday beauty routines into moments of personal ceremony, as written by Alicia, herself.

Comments from Leadership

“As a purpose-driven brand deeply rooted in the belief that beauty comes from the inside out, we are excited to share Keys Soulcare with Sephora Canada’s community of lightworkers,” said Kory Marchisotto, president of Keys Soulcare. “With Alicia as our ‘Goddess in Chief,’ our brand essence radiates from her four guiding lights – inspiration, intention, ritualization, and holistic care. We marry efficacious product offerings, rich content and uplifting conversations to nourish the Skin and nurture the Soul.”
 
“We’re thrilled to welcome Keys Soulcare to the Sephora Canada family,” said Jane Nugent, senior vice president Merchandising, Sephora Canada. “Many of our clients place wellness and ritual at the heart of their beauty routines and we couldn’t be more excited to introduce Keys Soulcare’s unique offering to our beauty community.”