03.16.22
SheSpoke, the beauty brand that lets consumers create custom shades of lipstick and lipgloss on demand, has recruited Billie Jean King—a tennis champion and social activist.
SheSpoke's Icon Series debuts with "Rally x BJK" lipsticks and "Topspin" lipgloss. The brand is donating a portion of proceeds to the Billie Jean King Leadership Initiative, a non-profit dedicated to promoting equality and inclusion in the workplace.
King created a bold lip color rooted in purple, which symbolizes equality.
The lipstick is available in four finishes, Sheer, Creamy, Balm, and Matte, as well as the Topspin lipgloss.
Kelsey Groome, CEO of SheSpoke, comments:
"Our mission has always been bigger than just lipsticks. We aim to give back to organizations that share our brand's values. We are proud to partner with the legendary Billie Jean King and support her organization."
Therese O'Higgins, Executive Director, Billie Jean King Leadership Initiative, adds, "SheSpoke is an organization founded by women that welcomes everyone to experience their products and ensures there is a social impact to their success. We appreciate the opportunity."
This collaboration marks the first of SheSpoke's "Icon Series."
Stay tuned for future collaborations, SheSpoke states. The brand will continue to give trailblazers the opportunity to create lipsticks representing their unique stories, with a portion of proceeds donated to a philanthropic organization of their choice.
