03.21.22
The Fragrance Foundation is celebrating Fragrance Day 2022 today, March 21st, with a free webinar open to the public from 12:00 PM EST to 5:00 PM EST.
Linda G. Levy, president of The Fragrance Foundation, says, "At no other time or place will the public have the opportunity to hear first-hand about fragrance innovations from brand creators themselves—plus experience the inspirational stories and insights from women at the forefront of the industry who are using their platforms to amplify and uplift during these challenging times."
Photo above via Instagram, @fragrancefoundation, on right—Cartier's Les Rivières de Cartier Insouciance, Allégresse, Luxuriance fragrances
More About Fragrance Day 2022
Fragrance Day 2022 aims to introduce consumers to the transformative power of fragrance, while shining a spotlight on trends influencing and shaping the industry. These include a reinforced commitment to sustainability, and fragrances that feature ingredients promoting wellness and self-care.The event will feature exclusive content and opportunities for the public to virtually engage with their favorite brands, industry experts and influencers.
Guests will hear from Dr. Pamela Dalton, research scientist, the Monell Center, about the findings of COVID's effect on the sense of smell.
Among the more than 30 participating brands are: Aerin, Cartier, Givenchy, Harlem Candle, the premier of Billie Eilish's new fragrance, Eilish Eau de Parfum, and World of Chris Collins, the first African American-owned brand to be featured in Bergdorf Goodman and Sephora.
Some 100 retailers will also participate, including Macy's, Bloomingdale's, Saks Fifth Avenue, bluemercury, Ulta, Nordstrom, and Victoria's Secret.
During the event, notable influencers will pair with new TFF members to share their perspectives. These include Kudzi Chikumbu (@sircandleman), Tiff Benson (@tiffbenson), Emma Vernon (@perfumeroompod).
Beauty Editor and Brand Consultant Katie Becker will also interview fashion designer Francisco Costa, creator of perfume brand Costa Brazil.
Levy adds, "This is also an opportunity for us to bring to light the dynamic experiences and opportunities that the industry can bring to bear for anyone, anywhere – regardless of gender, age, race, background, ability, and sexual orientation."
The campaign, #FragranceForwardTFF is designed to harness the collective power of TFF's membership base. Fragrance Foundation members share and allocate dedicated resources towards education and scholarship programs, recruitment and outreach—plus provide mentoring and networking opportunities.
