03.22.22
Trendalytics, which was acquired by HatchBeauty last year, shared its March 2022 Top Trends report—and it reveals the biggest shifts in consumer searches this month.
Some of the beauty trends in the top 3 beauty categories that made the cut are no surprise—like "Beach Babe."
Spring break trips are underway and beauty fans are prepping for summer. That means beauty brands can entice shoppers by supplying everything they need for a "no makeup look" and "beach waves" hair.
Other trends are more surprising—like faux freckles.
Take a look at the list, which compares the popularity of each trend from last year.
Highlights from Trendalytics March 2022 Beauty Trends Report
Top 3 Trend Directions
#1 Beach Babe
In preparation for the warmer months–and vacations–ahead, we’re embracing the beach look, characterized by textured hair, minimal makeup, and sea-inspired smells.- Texturizing Powder, +53% to last year
- Coconut Perfume, +53% to last year
- Fake Freckles, +26% to last year
#2 Glossy Finish
The #CleanLook continues to dominate the online beauty space, with women shifting focus from color cosmetics to skincare.- Sheer Foundation, +4,922% to last year
- Glass Lips, +20% to last year
- Dewy Skin, +13% to last year
#3 Intricate Eyes
Inspired by the runway, the second season of HBO's Euphoria, or just the desire to experiment, women are interested in intricate eye makeup.- Rhinestone Makeup, +272% to last year
- Face Gems, +101% to last year
- Glitter Eyeliner, +43% to last year
What Was Popular Last Year?
Last August, Trendalytics looked at TikTok makeup trends. The company reported on how they were influencing beauty, in a big way.See Trendalytics for more, including the top trends in fashion.
