04.26.22
Based on revenues, January-March 2022 versus 2021, U.S. prestige beauty industry sales revenue reached $5.3 billion, a 19% increase versus Q1 2021, according to The NPD Group.
Larissa Jensen, beauty industry advisor, The NPD Group—and a member of Beauty Packaging’s Board of Advisors, said, “Makeup and hair products are the categories that have risen to the occasion in the first quarter, signaling that consumers are ready to get dressed up again.” In addition, Valentine’s Day provided an additional boost to fragrance sales, which she says have enjoyed strong growth throughout the pandemic. “Fragrance has become a mood-boosting luxury that people are buying not only as a gift for others, but also as a treat for themselves,” said Jensen.
In the quarter, Makeup rose 22% to $1.8 billion; Skincare reached $1.6 billion (up 11%); Fragrance achieved $1.1billion (up 18%) and Haircare rose to $744.7 million (a growth of 32%).
The hair-care market continues to experience revenue growth across the board. Sales of hair-styling products grew 35% in Q1. Hair-color also continued to grow, with double-digit sales increases, even as salons have reopened. In fact, 21% of hair product consumers have turned to do-it-yourself (DIY) haircare in lieu of salon visits, according to The Future of Hair report from NPD.
Body-skincare product revenue continued to grow at a faster rate than facial skincare, with sales up 26% and 11%, respectively. Sunscreen sales increased by nearly 60%.
Larissa Jensen, beauty industry advisor, The NPD Group—and a member of Beauty Packaging’s Board of Advisors, said, “Makeup and hair products are the categories that have risen to the occasion in the first quarter, signaling that consumers are ready to get dressed up again.” In addition, Valentine’s Day provided an additional boost to fragrance sales, which she says have enjoyed strong growth throughout the pandemic. “Fragrance has become a mood-boosting luxury that people are buying not only as a gift for others, but also as a treat for themselves,” said Jensen.
In the quarter, Makeup rose 22% to $1.8 billion; Skincare reached $1.6 billion (up 11%); Fragrance achieved $1.1billion (up 18%) and Haircare rose to $744.7 million (a growth of 32%).
Fragrance Purchases Lead
Holidays are big moments for the fragrance market, said Jensen. In fact, nearly 20% of Mother’s Day gift buyers in 2021 purchased fragrances—double the rate of other beauty categories. In Q1, fragrance juice sales, including perfumes and colognes, grew by 23%.An Increase in Makeup Usage
Within the makeup category, lip makeup product revenue grew at the fastest rate, followed by face and eye makeup. Lipstick sales were up 44% in Q1 2022, versus last year. Sales of blush and bronzer grew by 45% and 38%, respectively. Suggesting an increase in makeup usage, makeup remover sales increased by over 30% for the quarter.The hair-care market continues to experience revenue growth across the board. Sales of hair-styling products grew 35% in Q1. Hair-color also continued to grow, with double-digit sales increases, even as salons have reopened. In fact, 21% of hair product consumers have turned to do-it-yourself (DIY) haircare in lieu of salon visits, according to The Future of Hair report from NPD.
Body-skincare product revenue continued to grow at a faster rate than facial skincare, with sales up 26% and 11%, respectively. Sunscreen sales increased by nearly 60%.
