05.16.22
Johnson’s Baby, a Johnson & Johnson brand, has launched refill cartons for existing baby toiletry bottles, using an estimated 90% less plastic.
According to Johnson’s Baby, the refill cartons are made from 76% paper from FSC Mix certified well-managed sources and 24% plastic, which represents around 8g per 1L pack. One ton of plastic will reportedly be saved for every 11,202 refill packs sold.
In addition, the company says the cartons can be recycled where facilities exist. 92% of local councils in the UK apparently have recycling options for paper-based cartons, which may require taking it to a local household recycling point.
Furthermore, the carton design includes a step-by-step infographic that explains how to refill an existing plastic bottle, as well as a QR code consumers can scan for video instructions and information on how to recycle their empty carton.
The refill packs will be available as 1L cartons, which will allow consumers to either refill a 500ml plastic bottle twice or small packs multiple times.
In the UK, the refill packs will be sold by Sainsbury’s and Amazon starting May 1, 2022, and will then be available from Boots, Tesco, Superdrug, and Ocado from mid-May. Johnson’s Baby adds that the refill range will be rolled out over 20 markets in the EMEA region this year.
According to Johnson’s Baby, the refill cartons are made from 76% paper from FSC Mix certified well-managed sources and 24% plastic, which represents around 8g per 1L pack. One ton of plastic will reportedly be saved for every 11,202 refill packs sold.
In addition, the company says the cartons can be recycled where facilities exist. 92% of local councils in the UK apparently have recycling options for paper-based cartons, which may require taking it to a local household recycling point.
Furthermore, the carton design includes a step-by-step infographic that explains how to refill an existing plastic bottle, as well as a QR code consumers can scan for video instructions and information on how to recycle their empty carton.
The refill packs will be available as 1L cartons, which will allow consumers to either refill a 500ml plastic bottle twice or small packs multiple times.
In the UK, the refill packs will be sold by Sainsbury’s and Amazon starting May 1, 2022, and will then be available from Boots, Tesco, Superdrug, and Ocado from mid-May. Johnson’s Baby adds that the refill range will be rolled out over 20 markets in the EMEA region this year.
