05.17.22
Luna Nectar, and indie hair care brand with clean formulas, has new packaging and a new look.
Luna Nectar's innovative waterless formulas feature 80% naturally-occurring active ingredients.
Led by BEST Studio, the rebrand encompasses an updated visual identity, a waterless reformulation, new sustainable certifications and stronger positioning.
Through the rebrand, the team aims to show customers that a minimal beauty routine is achievable with the utmost respect to the planet.
The brand is now Plastic Neutral+, certified by CleanHub, partnering to collect plastic waste before it can enter our most precious ecosystem. Luna Nectar's packing materials are also now SFI (Sustainable Forestry Initiative) certified, ensuring that their Cradle-To-Cradle Design packaging advances sustainability through forest-focused collaboration.
"Our rebrand represents a rebirth and reset of our core values. We were inspired to return to the roots of our founding mission and make that voice louder," explains Founder and CEO, Mia Fiona Kut. "We also want to continue to heighten and highlight innovation, and our positioning as a thought leader in clean beauty – not only formulation and sustainability-wise. Luna Nectar seeks to break through antiquated standards and barriers within the industry. Beauty is for everyone, regardless of gender and ethnicity, and it's our responsibility to help set the new standards."
