Tribe Dynamics, a CreatorIQ company, has ranked the top beauty brands in Earned Media Performance in its newly released quarterly Global Beauty Report.

The results are in for Quarter 1, and these are the top 3 beauty brands in the U.S.—ColourPop, MAC, and Anastasia Beverly Hills. 

How are the brands ranked?

Earned Media Value, or EMV, is Tribe Dynamics’ proprietary metric for quantifying the estimated value of consumer engagement with digital earned media.

"Our holistic approach assigns a unique value to a piece of content based on the platform it was published on and engagement received from followers and consumers. This value is then attributed to the specific brands mentioned within the post," Tribe Dynamics states in its report. "EMV can be used to evaluate the earned performance of individual marketing campaigns and benchmark brands within the competitive landscape."

Tribe Dynamics ranks the top 10 beauty brands in each various markets—the U.S., UK, France, Australia, Canada, Germany, Gulf Countries, Italy, Japan, Korea, and Spain. 

Take a look at the rankings below. 

The Top Beauty Brands of Q1 2022 in the U.S.

1. ColourPop
2. MAC
3. Anastasia Beverly Hills
4. Charlotte Tilbury
5. E.l.f.
6. Fenty Beauty
7. NYX Professional Makeup
8. Morphe
9. Benefit
10. NARS

Tribe Dynamics ranks the top 10 beauty brands in each various markets—the U.S., UK, France, Australia, Canada, Germany, Gulf Countries, Italy, Japan, Korea, and Spain. Download the full report on Tribe Dynamics' site for the top 10 lists for other markets. 

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