05.23.22
The Estée Lauder Companies has appointed Karen Housman as senior vice president/general manager, Travel Retail APAC, effective July 1, 2022.
She will report directly to Javier Simon, president, Commercial, Travel Retail Worldwide, and will be based in Singapore.
In her new role, Housman will be responsible for driving growth and profitability within the travel retail business across Asia Pacific, building on Estée Lauder Companies’ track record of success with the Asian consumer and strong retailer relationships to take the travel retail business to new heights as travel returns.
Israel Assa, global president, Travel Retail Worldwide, The Estée Lauder Companies, commented, “With over 20 years’ experience in the beauty industry in both travel retail and local markets, her deep knowledge of luxury skincare and fragrance, store design, sales and marketing, along with her keen understanding of international business and of our key Asian consumers, Karen is uniquely positioned to lead travel retail’s APAC region to continued success.”
“Under Karen’s visionary leadership, La Mer has reinvented and initiated programs to leverage 360 marketing campaigns especially designed to reach the brand’s key traveling consumers, increasing consumer reach while building the brand’s equity around the world,” the company said.
Before joining travel retail with The Estée Lauder Companies, Housman was vice president of Marketing at AmorePacific US, where she led marketing and communications strategies for the AmorePacific, Sulwhasoo and Laneige brands.
Before joining AmorePacific, Housman spent 16 years with Chanel in various marketing management roles both in the US and Asia, including as APAC Regional General Manager for the Fragrance & Beauty division based in Singapore.
“Karen is a highly respected professional across the beauty industry with a track record of building innovative teams who continually set the bar for excellence,” said Javier Simon, president, Commercial, Travel Retail Worldwide, The Estée Lauder Companies. “In addition, with her strong retailer relationships and deep understanding of consumer behavior, I look forward to seeing how she will steer the Travel Retail Asia Pacific region to capture the next generation of growth.”
She will report directly to Javier Simon, president, Commercial, Travel Retail Worldwide, and will be based in Singapore.
In her new role, Housman will be responsible for driving growth and profitability within the travel retail business across Asia Pacific, building on Estée Lauder Companies’ track record of success with the Asian consumer and strong retailer relationships to take the travel retail business to new heights as travel returns.
Israel Assa, global president, Travel Retail Worldwide, The Estée Lauder Companies, commented, “With over 20 years’ experience in the beauty industry in both travel retail and local markets, her deep knowledge of luxury skincare and fragrance, store design, sales and marketing, along with her keen understanding of international business and of our key Asian consumers, Karen is uniquely positioned to lead travel retail’s APAC region to continued success.”
Experience
A member of Travel Retail’s Leadership Team, most recently, Housman led the La Mer and Le Labo brands as senior vice president/general manager, La Mer and Le Labo, Travel Retail Worldwide, based in New York, NY.“Under Karen’s visionary leadership, La Mer has reinvented and initiated programs to leverage 360 marketing campaigns especially designed to reach the brand’s key traveling consumers, increasing consumer reach while building the brand’s equity around the world,” the company said.
Before joining travel retail with The Estée Lauder Companies, Housman was vice president of Marketing at AmorePacific US, where she led marketing and communications strategies for the AmorePacific, Sulwhasoo and Laneige brands.
Before joining AmorePacific, Housman spent 16 years with Chanel in various marketing management roles both in the US and Asia, including as APAC Regional General Manager for the Fragrance & Beauty division based in Singapore.
“Karen is a highly respected professional across the beauty industry with a track record of building innovative teams who continually set the bar for excellence,” said Javier Simon, president, Commercial, Travel Retail Worldwide, The Estée Lauder Companies. “In addition, with her strong retailer relationships and deep understanding of consumer behavior, I look forward to seeing how she will steer the Travel Retail Asia Pacific region to capture the next generation of growth.”
