06.08.22
P&G Beauty has announced that Head & Shoulders, Pantene, Herbal Essences and Aussie are launching their first paper packaging innovations – shampoo and conditioner bars.
Note: Garnier introduced a similar innovation, Whole Blends Shampoo Bars, to the U.S. market—formulated with less water and zero-plastic packaging—last year.
Announced at the Reuters Responsible Business Summit, P&G Beauty showcased that, as of 2022, Head & Shoulders, Pantene, Herbal Essences and Aussie will continue to deliver sustainable products at scale.
Consumers are eager to be more sustainable and urging brands to help them; new global research conducted by P&G Beauty reveals that 75% of consumers would like to buy more beauty products with packaging made from recycled material. Indeed, P&G found that a significant proportion of consumers (65%) already try to buy plastic free packaging. With a footprint in millions of European households, P&G Beauty’s scale, combined with their commitment to continue to raise the bar on sustainable innovation, delivers a significant contribution to tackling the challenges of bathroom sustainability.
Speaking at the summit, Artur Litarowicz, head of P&G Beauty Europe said; “Every day we are working to raise the bar in sustainability. And I am thrilled to say that to raise the bar again, we are now bringing highly performing handmade bars across the total P&G hair care portfolio in Europe - including Head & Shoulders, Pantene, Herbal Essences and Aussie. Not only do these innovations offer a delightful experience due to their unique formulas and shapes – but their boxes are paper-based with FSC certified paper, to further advance us on the mission to reduce virgin plastic.”
Designed in recognizable signature branding; Head & Shoulders, Pantene, Herbal Essences and Aussie shampoo and conditioner bars all come in easy-to-hold bar shapes with an integrated built-in cotton rope to hang in the shower for ease of storage.
Head & Shoulders has also pioneered its first active antidandruff solid shampoo bar, bringing this formula to millions who suffer from dandruff.
In addition to this, it has scalp massaging properties. P&G’s testing process has revealed consumers’ reaction to the bars, stating “it feels unique, easy-to-hold and practical”.
Note: Garnier introduced a similar innovation, Whole Blends Shampoo Bars, to the U.S. market—formulated with less water and zero-plastic packaging—last year.
Announced at the Reuters Responsible Business Summit, P&G Beauty showcased that, as of 2022, Head & Shoulders, Pantene, Herbal Essences and Aussie will continue to deliver sustainable products at scale.
Consumers are eager to be more sustainable and urging brands to help them; new global research conducted by P&G Beauty reveals that 75% of consumers would like to buy more beauty products with packaging made from recycled material. Indeed, P&G found that a significant proportion of consumers (65%) already try to buy plastic free packaging. With a footprint in millions of European households, P&G Beauty’s scale, combined with their commitment to continue to raise the bar on sustainable innovation, delivers a significant contribution to tackling the challenges of bathroom sustainability.
About the New Bars
These new shampoo bars have been formulated where one bar equals up to two equivalent 250ml liquid shampoo bottles. With the introduction of more and more post-consumer recycled plastic into regular bottles and the refill system, the launch of bars will further contribute to the reduction of 300 million bottles of virgin plastic per year.Speaking at the summit, Artur Litarowicz, head of P&G Beauty Europe said; “Every day we are working to raise the bar in sustainability. And I am thrilled to say that to raise the bar again, we are now bringing highly performing handmade bars across the total P&G hair care portfolio in Europe - including Head & Shoulders, Pantene, Herbal Essences and Aussie. Not only do these innovations offer a delightful experience due to their unique formulas and shapes – but their boxes are paper-based with FSC certified paper, to further advance us on the mission to reduce virgin plastic.”
Meeting Consumer Expectations
P&G Beauty knows the importance of haircare rituals and what this experience means to consumers. The new shampoo bars have been carefully developed to meet consumer desires in line with their liquid counterparts—a highly effective shampoo that creates a rich lather with a delightful scent leaving hair feeling clean.Designed in recognizable signature branding; Head & Shoulders, Pantene, Herbal Essences and Aussie shampoo and conditioner bars all come in easy-to-hold bar shapes with an integrated built-in cotton rope to hang in the shower for ease of storage.
Head & Shoulders has also pioneered its first active antidandruff solid shampoo bar, bringing this formula to millions who suffer from dandruff.
In addition to this, it has scalp massaging properties. P&G’s testing process has revealed consumers’ reaction to the bars, stating “it feels unique, easy-to-hold and practical”.
