06.13.22
Nivea is celebrating Pride with a new limited edition rainbow tin for its Nivea Creme, available in Canada.
The brand is giving back to the LGBTQ+ community through its partnership with Pflag Canada.
Beiersdorf Canada Inc., the parent company of Nivea, says it is thrilled to have the opportunity to support the non-profit organization, Pflag Canada—and help to uplift LGBTQ+ youth across the country.
For the month of June, Nivea will donate $1 from the sale of every Pride Limited Edition Nivea Creme tin to Pflag Canada, up to a maximum of $15,000—and the company will match every donation made directly to Pflag via Nivea.ca (also up to $15k.)
The company is pledging a total of $30,000 which will fund Camp Rainbow Phoenix, Pflag's summer leadership camp for LGBTQ+ youth, along with skincare essentials, including body wash and deodorant, for every camper and their family.
Closing out the campaign, Nivea will march alongside Pflag in the 2022 Toronto Pride Parade to celebrate expression, diversity and the beauty of being together.
"We love that Pflag provides opportunities for dialogue about sexual orientation and gender identity and acts to create a society that is healthy and respectful of all human beings," says Guillaume de Vitton, General Manager Beiersdorf Canada. "At NIVEA, we Care for Human Touch. We want the brand to walk this talk for all humans. When Pflag told us about Camp Rainbow Phoenix, we knew we wanted to play a role in bringing more youth together for this wonderful experience", he adds.
Pflag's mission, to promote the health and well-being of LGBTQ+ people by helping to keep families together through support and education, aligns with NIVEA's family-focused heritage and mission to foster togetherness through care for human touch.
