06.14.22
MyKirei by KAO, the soaps trending on TikTok, is launching a pop-up Mobile Hand Washing Station in New York City on June 16th through 18th.
The sink-equipped mobile unit will target “hygiene hot spots,” the brand says, such as dog parks and playgrounds.
MyKirei by KAO will be bringing its Yuzu Flower and Paw Print Foam Hand Washes straight to the masses. Consumers can follow along on Instagram, @mykirei, for the exact location.
Consumers will choose which Foam Hand Wash they'd like to use, while on-site brand ambassadors will help facilitate content and encourage consumers to create their own viral moment with the popular hand washes.
While both are crafted from the same ultra-gentle, cloud-cream formula that spreads easily without water and rinses off completely, they each deliver a dollop of product in signature shapes: a flower for Yuzu Flower and a paw for Paw Print.
Heather Warnke, Senior Director of Marketing, Consumer Care, A/EMEA at Kao, comments:
"The mobile hand washing unit is a unique, impactful way for MyKirei by KAO to better acquaint consumers with the superior quality of our biodegradable, earth and skin-friendly Foam Hand Washes.
She continues, “Encouraging hand washing has been a Kao initiative since 2009, and we are always looking for new and innovative ways to instill good hygiene."
