06.22.22
Dial, a Henkel brand, has been approved under the Leaping Bunny cruelty free program.
The Cruelty Free International Leaping Bunny is the globally recognizable gold standard for cruelty free cosmetics, personal care, household and cleaning products with requirements that go above and beyond laws restricting animal testing. Approval must be given to all of a brand's finished products—individual products or items cannot be approved in isolation.
For Dial to be approved, it had to forensically investigate its entire supply chain, including all raw materials and individual ingredients. Cruelty Free International's Leaping Bunny is the only cruelty free approval that requires a supplier monitoring system to be implemented by the brand, supply chain verification to ingredient manufacturer level, adherence to a fixed cut-off date policy, and acceptance of ongoing independent audits to ensure compliance.
Martina Spinatsch, vice president, Research and Development at Henkel, said, "At Dial, we continue to strive to make a meaningful difference in our consumers' lives by providing them with trusted products. We know that choosing beauty and personal care products with high cruelty free standards has become increasingly important to consumers. We are thrilled to be recognized by Cruelty Free International and gain the Leaping Bunny approval for all Dial products."
Michelle Thew, Cruelty Free International CEO said, "Dial has been a much-loved household name in the US for more than 70 years. We're delighted to grant Dial personal and beauty care products Leaping Bunny approval, showing that being cruelty free really is for everyone. Leaping Bunny approval is rigorous and can take many months. Congratulations to Dial and welcome to the Leaping Bunny family."
The Cruelty Free International Leaping Bunny is the globally recognizable gold standard for cruelty free cosmetics, personal care, household and cleaning products with requirements that go above and beyond laws restricting animal testing. Approval must be given to all of a brand's finished products—individual products or items cannot be approved in isolation.
For Dial to be approved, it had to forensically investigate its entire supply chain, including all raw materials and individual ingredients. Cruelty Free International's Leaping Bunny is the only cruelty free approval that requires a supplier monitoring system to be implemented by the brand, supply chain verification to ingredient manufacturer level, adherence to a fixed cut-off date policy, and acceptance of ongoing independent audits to ensure compliance.
Martina Spinatsch, vice president, Research and Development at Henkel, said, "At Dial, we continue to strive to make a meaningful difference in our consumers' lives by providing them with trusted products. We know that choosing beauty and personal care products with high cruelty free standards has become increasingly important to consumers. We are thrilled to be recognized by Cruelty Free International and gain the Leaping Bunny approval for all Dial products."
Michelle Thew, Cruelty Free International CEO said, "Dial has been a much-loved household name in the US for more than 70 years. We're delighted to grant Dial personal and beauty care products Leaping Bunny approval, showing that being cruelty free really is for everyone. Leaping Bunny approval is rigorous and can take many months. Congratulations to Dial and welcome to the Leaping Bunny family."
