08.29.22
Scent Beauty, a DTC omnichannel developer of proprietary and exclusively licensed fragrance brands, has entered a retail partnership with both Perfumania and Fragrance Outlet in North America and Guam for Dolly Parton’s Eau de Parfum, DOLLY Scent From Above. (Read BP’s exclusive interview with Jon Dinapoli, who worked with Parton to design and develop the fragrance.)
Perfumania and Fragrance Outlet, each with over 100 stores nationwide as well as their websites, carry over 1,500 brands of fragrances. Each of these retailers offer customers a wide range of premiere fragrance offerings.
As part of this partnership, Perfumania and Fragrance Outlet will donate five dollars from the sale of each DOLLY Scent From Above Eau de Parfum to Dolly Parton’s Imagination Library—Dolly’s non-profit program dedicated to inspiring a love of reading by gifting books free of charge to children from birth to age five—through the end of this year.
“We are thrilled to partner with Perfumania and Fragrance Outlet to bring DOLLY Scent From Above to a wider network of customers across the country. Their diverse selection of high-quality fragrance offerings and commitment to supporting Imagination Library align perfectly with our vision and goals for the brand,” said Steve Mormoris, Founder + CEO of Scent Beauty.
Perfumania and Fragrance Outlet, each with over 100 stores nationwide as well as their websites, carry over 1,500 brands of fragrances. Each of these retailers offer customers a wide range of premiere fragrance offerings.
As part of this partnership, Perfumania and Fragrance Outlet will donate five dollars from the sale of each DOLLY Scent From Above Eau de Parfum to Dolly Parton’s Imagination Library—Dolly’s non-profit program dedicated to inspiring a love of reading by gifting books free of charge to children from birth to age five—through the end of this year.
“We are thrilled to partner with Perfumania and Fragrance Outlet to bring DOLLY Scent From Above to a wider network of customers across the country. Their diverse selection of high-quality fragrance offerings and commitment to supporting Imagination Library align perfectly with our vision and goals for the brand,” said Steve Mormoris, Founder + CEO of Scent Beauty.
