09.06.22
Orrganic Elemennt, an organic vegan skincare line, has launched its first product—Eternal Glow + Organic Face Oil.
"Learning how to take care of your skin is a journey," says Kaveeta. "People are enjoying exploring and discovering what works on their skin, what makes them feel good in their skin, and empowering themselves with the knowledge of skincare. We want to make that experience safe, simple and fulfilling, while being free of guilt towards the impact on our ecosystem," she says.
Pol shares insights into their mindful formulation process for their Face Oil, which is in a dropper bottle. "With 2-3 drops of our face oil, you get carefully balanced active antioxidants and emollients, loaded with Vit A, E and C. Acai Berry Fruit Oil and Pomegranate Seed Oil. These are potent antioxidants that suit all skin types with skin repair."
It also includes Argan and Sunflower Seed Oil, which are powerful emollients that provide long lasting hydration, without clogging pores. Plus, Turmeric Root Oil and Moringa Seed Oil provide naturally occurring anti-inflammatory benefits.
Orrganic Elemennt pursued the COSMOS Organic Standard, often known as the most stringent organic certification to achieve for skincare products. "With so many claims of organic in the market, it can get confusing and create a trust deficit in the minds of customers if not backed by evidence. We wanted to go the extra mile and get ourselves certified by the highest authority available globally. Our ingredients and formulations were analysed by their origin, farming techniques, green chemistry principles and environmental impact. Our manufacturing unit, packaging and even labelling was audited and inspected for eco friendly practices and transparency. We thoroughly enjoyed this process, there was so much learning every day and are proud to have pushed the boundaries of our product formulations by achieving this certification," says Pol.
The brand also gives customers unique access to all the ingredients by role, certification and extraction source on their website. Kaveeta shares, "We want to empower our customers to make informed decisions. We can already see customers becoming more comfortable speaking the language of the skin."
