09.28.22
Kenra Professional is launching AllCurl—an inclusive range that aims "to shift the conversation from singularly speaking to specific curl patterns and textures by putting individual styling goals at the forefront."
Matt Lowenthal, vice president of marketing says, "Too often curl products are focused on delineating specific patterns and textures when the reality is most curly people have a variety of patterns and textures...AllCurl allows for style customization by combining the correct product and benefit, mixed with education around technique."
AllCurl's products deliver different styling benefits and ingredients to help the user craft their ideal curl style.
"This collection is super versatile and truly customizable, which is a stylist's dream," says Christin Brown, a Kenra Professional Artistic Ambassador and stylist.
Alena Herwehe, Director of Product Development, Kenra Professional, adds, "The focus of AllCurl is to offer a simple approach to common challenges surrounding curly hair, empowering everyone with the freedom and confidence to become their own curl expert armed with a toolkit specifically tailored to them."
Eco-Friendly Packaging
The line's packaging is eco-friendly. The rinse and balancing conditioner are in bottles made using ocean-bound plastic. The line's other packages are produced uisng up to 96% recycled plastic, or PCR, the brand says.See the lineup in the photo above.
