Aveeno Releases 'State of Skin Sensitivity' Report

Aveeno has released its first-ever State of Skin Sensitivity Report, which examines the causes of sensitive skin, and explores the connection between body, mind, and skin.

The report shows that 71% of adults identify as having sensitive skin, representing an astounding increase of 55% in just two decades.

Aveeno says the impact of this sensitivity is more than skin deep, since common skin conditions can carry significant psychological impact, influencing quality of life and emotional well-being.

Research from the report validates the relationship between emotions and perceptions of sensitive skin.

The brand says it "recognizes the broad issue of sensitivity as a skin state, rather than a clinical diagnosis and seeks to shine a light on its prevalence," while focusing on prevention."

More Findings

Skin is both a receiver and a reactor to sensory stimuli—so everything from the environment to skin products can show up in our pores and negatively influence emotions. For example, one-third of patients with skin diseases like acne, atopic dermatitis, psoriasis, and rosacea are estimated to struggle with emotional disorders, including anxiety and depression.

Additionally, 50% percent of adults with moderate to severe atopic dermatitis reported that it puts a damper on their social functions, sleep, work productivity, leisure activities, and family relationships. 

The online survey of 1,000 participants included 800 females and 200 males, aged 18-65. They were all "self-declared sensitive skin consumers" and of varying ethnicities.

Results include:

• Consumers believe stress and ingredients cause the majority of skin reactions.
• Those who identified as extremely sensitive were ~200% more likely to have been diagnosed with eczema, rosacea, acne, or allergies than those who identified as slightly sensitive.
• Itch is the most commonly reported symptom of sensitive skin, followed by redness and dryness.
• 79% of consumers reported that their sensitive skin either remained constant or worsened over time.
• 65% of respondents discovered they had sensitive skin before the age of 30.

Aveeno recognizes the broad issue of sensitivity as a skin state, rather than a clinical diagnosis and seeks to shine a light on its prevalence, as well as possible areas of prevention.

A Campaign to Encourage a 'Skin Sensitivity Conversation'

Aveeno is calling on consumers to share their #ProudlySensitiveSkin stories on social media, now through December 15th. 

The campaign aims to highlight various consumer experiences with skin conditions and showcase how people have learned to love their sensitive skin.

All submissions will be entered for the chance to win a virtual mentoring session with one brand partner, Tia Mowry or Hyram Yarbro. T