10.25.22
Lure, a luxury CBD line with a clean ingredient list, is expanding its distribution.
The hemp-infused beauty brand will be included in the "Buy Good. Buy Black." collection online and at all three locations of the department store, Neighborhood Goods—in New York and Texas.
Neighborhood Goods has reimagined the department store model, creating a community-driven retail experience that has attracted some of the most exciting up-and-coming brands across their growing number of stores.
Neighborhood Goods will carry the brand's wildly popular lineup, including the Lure Relief Balm ($60), Lure Calming Drops ($95) and Lure Intimacy Oil ($55).
Lure will be showcased as part of the auspicious "Buy Good. Buy Black." program launched in 2021 by Roslyn Karamoko. Hand-picked by Karamoko, the program champions an ever-evolving collection of Black-owned brands that democratizes access to retail space.
"As a female founded and majority Black-owned brand, it is an incredible honor to be selected to be part of Neighborhood Goods as they truly share our commitment to showcasing the highest quality beauty products while creating a space where discovery and inclusion is paramount," said Kara Kelly, co-founder of Lure.
"We are so excited to work with Lure on their first brick-and-mortar outpost. I love that this product was created by women who look like me in an effort to create balance and wellness in the lives of all women. The products and founders are just so beautiful and I look forward to the impact that Lure has in the CBD space," said Roslyn Karamoko, VP of Strategic Business Development for Neighborhood Goods.
Neighborhood Goods locations are South Congress, TX, Chelsea Market , NY and Legacy West, TX.
