11.28.22
NYX Professional Makeup has debuted its latest beauty collab—a makeup line inspired by The Walt Disney Company's Avatar sequel, "Avatar: The Way of Water." NYX created the limited-edition makeup collection in collaboration with 20th Century Studios, the film's distributor.
The film will launch in theaters on December 16th.
The makeup line was inspired by the characters in the film, and the vibrant, bioluminescent hues throughout the land and sea in the world of Pandora.
The line includes palettes that are vegan and cruelty-free—along with highlighters, lipsticks, glosses, paints, and setting spray.
NYX x Avatar: The Way of Water Collection
Here's more about each product in the collection, and the inspiration behind each—- Avatar: The Way of Water Color Palette features 24 shades reflecting the lush forests and illuminating seas
- Pandoran Paradise Palette includes six highlighters and blushes
- Biolume Highlighter Sticks are inspired by the Na'vi clans
- Paper Lipsticks come in two bold shades inspired by the fierce, regal leaders in the film
- Luminescent Lip Glosses come in three electrifying shades
- Na'vi Paint is a pigment-packed hue, in the official Avatar blue
- Metkayina Mist setting spray is infused with marine ingredients
Sustainable Packaging
The NYX x Avatar: The Way of Water collection features sustainable packaging, in an effort to reduce the environmental impact on the planet. The palettes, lipsticks, facial mist, and paint are all created with recycled materials, minimizing existing waste.Yann Joffredo, global brand president of NYX Professional Makeup, comments, "As a beauty brand known for launching the boldest pro-level pigments, we're thrilled to collaborate with 20th Century Studios' Avatar: The Way of Water to help bring the vibrant and colorful world of Pandora to life through this unique collection."
Joffredo adds, "We pride ourselves in offering mindful cruelty-free and vegan formulas as part of our pledge to take responsibility and offer conscientious products. We are excited to marry these critical initiatives and support another cause that aligns with our core values."
The Campaign
To further celebrate the release of the film and as part of the Avatar: The Way of Water "Keep Our Oceans Amazing" campaign, Disney, Avatar, and NYX Professional Makeup are inviting fans to take part in celebratory experiences that support The Nature Conservancy, a global environmental nonprofit organization.Fans are encouraged to participate in a fun social media challenge from November 30th, 2022 to February 28th, 2023.
For every social media post, NYX Professional Makeup will donate $1 (up to $50,000) to The Nature Conservancy and its efforts to protect 10 of our oceans' amazing animals and their habitats.
Posts must use the hashtags #NYXCosmeticsForAvatar, #KeepOurOceansAmazing, and #AvatarTheWayOfWater.
The collection will be available to purchase across 24 retailers globally—and in the U.S. at ULTA, Macy's, and online.
