12.29.22
We have numerous relationships with many top beauty industry executives—and we are thankful that they share their views and insights in our online Expert's Opinion column.
We analyzed the numbers—here are our most read Expert's Opinion stories of 2022:
#1
HOW CIRCULAR BEAUTY IS CURBING THE COSMETIC INDUSTRY'S WASTE ISSUE: Key beauty brands are set to gradually take up the new circular beauty challenge. Here’s what some brands are already doing. By Shambhu Nath Jha, Associate Vice President, Fact.MR#2
TRENDS SHAPING THE NEXT GENERATION OF COSMETIC PACKAGING: Packaging's role—and an change the beauty industry. By Aditi Basu, Marketing Head at Future Market Insights#3
THE CHANGING FACE OF BEAUTY RETAIL IN A POST-COVID WORLD: Why omnichannel is the only way to go. By Elle Morris, Sr. VP, Global Strategy, Marks/SGS & Co#4
BEAUTY 'FLAWS' ARE A TIK-TOK TREND: Popular TikTok filters include freckles & other beauty 'flaws'—and weren't they always in vogue? By Elle Morris, Sr. VP, Global Strategy, Marks/SGS & Co#5
CLOSELY ALIGNING SELF-CARE TO HAPPINESS: Nature has become a source of inspiration for health & beauty consumers. By Elle Morris, Sr. VP, Global Strategy, Marks/SGS & Co#6
NFT DISRUPTION IN THE BEAUTY INDUSTRY: An understandable comparison—and what makes them appealing for cosmetic brands. By Elle Morris, Sr. VP, Global Strategy, Marks/SGS & Co#7
THE EVOLUTION OF THE LIPSTICK INDEX: Masks are off—and lip makeup is now the fastest-growing area in the makeup category. By Natallia Bambiza, Makeup Category Analyst, Beauty, The NPD Group#8
SOCIAL MEDIA REVELATIONS IN BEAUTY: Truthful storytelling, shareable packaging and cult-appeal products are powerful tools for beauty brands. By Elle Morris, Sr. VP, Global Strategy, Marks/SGS & Co#9
A REFILL REVOLUTION IN PERSONAL CARE: Green’ re-use packs and refills are set for explosive growth. By John Nelson, Editor, Smithers Pira#10
5 KEY TACTICS FOR MANAGING PRICE DURING TURBULENT TIMES: Brands should keep in mind strategies such as targeting various consumer groups with differential price sensitivities. By Lance Goodridge, Executive, Global Analytics & Consulting, IRIWe look forward to partnering with beauty industry executives to bring you more Expert's Opinion columns in 2023!
