01.12.23
Vincenzo (Vince) Spinnato, Cosmetic Chemist and President/CEO of TurnKey Beauty Inc, has been selected by The Ella Fitzgerald Charitable Foundation and Ella Fitzgerald's licensing and brand management agency Evolution USA, to create a perfume that honors “The First Lady of Song,” Ella Fitzgerald.
The perfume, to be called “Ella – by Vincenzo Spinnato,” will make its debut in the fourth quarter of 2023.
"It's going to be a wonderful, unique, collaborative effort between Ms. Fitzgerald's Foundation and me to create just the right scent to honor this icon and national treasure," says Spinnato. "I am honored to be entrusted with this responsibility of helping to continue Ms. Fitzgerald's legacy and ensuring that a new generation falls in love with her songbooks as I have."
Spinnato plans to create a perfume that will capture a rich, sultry, jazz club feel.
"And I already know that her favorite color was yellow and that she loved roses, so both will have to be included in the creation of this perfume as well,” he adds.
TurnKey Beauty will oversee this project from concept to launch including product development, manufacturing, packaging/design and marketing/advertising.
The perfume, to be called “Ella – by Vincenzo Spinnato,” will make its debut in the fourth quarter of 2023.
Capturing the Essence of Ella in Perfume Form
"The Ella Fitzgerald Charitable Foundation is thrilled to partner with TurnKey Beauty to create a scent that honors the Queen of Jazz! We look forward to bringing the essence of Ella in perfume form to generations old and new," says Travis J. Rutherford, chief revenue officer and co-founder of Evolution. The Foundation and Spinnato will work closely together to develop “Ella,” which will be reminiscent of Fitzgerald's favorite scents, aromas and perfumes, with a modern twist."It's going to be a wonderful, unique, collaborative effort between Ms. Fitzgerald's Foundation and me to create just the right scent to honor this icon and national treasure," says Spinnato. "I am honored to be entrusted with this responsibility of helping to continue Ms. Fitzgerald's legacy and ensuring that a new generation falls in love with her songbooks as I have."
Spinnato plans to create a perfume that will capture a rich, sultry, jazz club feel.
"And I already know that her favorite color was yellow and that she loved roses, so both will have to be included in the creation of this perfume as well,” he adds.
TurnKey Beauty will oversee this project from concept to launch including product development, manufacturing, packaging/design and marketing/advertising.
