01.31.23
Nailtopia has partnered with Disney to create the limited-edition “Disney 100” collaboration in honor of the brand’s 100th anniversary—and The Nailtopia x Disney 100 Collection is now live on Ulta Beauty’s website.
Nailtopia is the first ever nail brand to receive the Disney licensing for nail lacquers. The decision to partner with Nailtopia was influenced by the brand’s bi-sourced formula and dedication to sustainable products.
The “Classic Character Collection” is the first of three collections that will be released during the 100th anniversary celebration. This first collection features eight full-size shades and 10 mini shades inspired by Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto, Goofy, Peter Pan, Tinker Belle and more.
“We worked with our trend teams to develop the perfect shades that not only represent the characters but also are on-trend for 2023,” said Logan Bilderback, vice president of marketing at Beauty Partners and owner of Nailtopia.
The brand is only making 15,000 of each shade and every bottle will be individually numbered to make them a collector’s item.
The collection will first be available exclusively at Ulta and then will roll out into other major retailers including Target, CVS, and more in the following weeks.
Nailtopia is the first ever nail brand to receive the Disney licensing for nail lacquers. The decision to partner with Nailtopia was influenced by the brand’s bi-sourced formula and dedication to sustainable products.
The “Classic Character Collection” is the first of three collections that will be released during the 100th anniversary celebration. This first collection features eight full-size shades and 10 mini shades inspired by Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto, Goofy, Peter Pan, Tinker Belle and more.
“We worked with our trend teams to develop the perfect shades that not only represent the characters but also are on-trend for 2023,” said Logan Bilderback, vice president of marketing at Beauty Partners and owner of Nailtopia.
The brand is only making 15,000 of each shade and every bottle will be individually numbered to make them a collector’s item.
The collection will first be available exclusively at Ulta and then will roll out into other major retailers including Target, CVS, and more in the following weeks.
