01.31.23
Laura Geller Beauty’s signature Baked Balance-n-Brighten Color Correcting Foundation has received the National Psoriasis Foundation Seal of Recognition and is also partnering with the National Rosacea Society.
"Years ago, I set out to create a complexion product that was perfect for all skin types and conditions, and accomplishing this goal was no easy feat. I'm so honored that Baked Balance-n-Brighten Color Correcting Foundation is the first-ever makeup product to earn a seal of recognition from the National Psoriasis Foundation," says brand founder Laura Geller.
A hero product of the brand that has stood the test of time for 20+ years, the Baked Balance-n-Brighten Color Correcting Foundation has sold over 4 million units since its launch. The award-winning dermatologist-certified formula is created in Italy using the brand's signature baking technique. Swirls of multicolored liquid pigments are baked for 24 hours on terracotta tiles and hand-finished by artisans, resulting in a weightless, buildable coverage with a powder-like finish that sits on top of skin.
Additionally, Laura Geller Beauty is proud to support the National Rosacea Society. Andrew Huff, President & Executive Director, says, "We truly appreciate Laura Geller's support and look forward to a long and fruitful relationship that helps rosacea patients."
How the NPF Seal of Recognition is Earned
The NPF Seal of Recognition highlights products that have been created or intended to be non-irritating to skin and/or joints impacted by psoriasis, psoriatic arthritis, severe sensitive skin, or joint mobility limitations. Reviewed by a panel of dermatology and rheumatology experts and people with psoriasis and psoriatic arthritis, the seal recognizes products that are safe as a part of a daily skincare routine for sensitive skin to severely sensitive skin."Years ago, I set out to create a complexion product that was perfect for all skin types and conditions, and accomplishing this goal was no easy feat. I'm so honored that Baked Balance-n-Brighten Color Correcting Foundation is the first-ever makeup product to earn a seal of recognition from the National Psoriasis Foundation," says brand founder Laura Geller.
A hero product of the brand that has stood the test of time for 20+ years, the Baked Balance-n-Brighten Color Correcting Foundation has sold over 4 million units since its launch. The award-winning dermatologist-certified formula is created in Italy using the brand's signature baking technique. Swirls of multicolored liquid pigments are baked for 24 hours on terracotta tiles and hand-finished by artisans, resulting in a weightless, buildable coverage with a powder-like finish that sits on top of skin.
Additionally, Laura Geller Beauty is proud to support the National Rosacea Society. Andrew Huff, President & Executive Director, says, "We truly appreciate Laura Geller's support and look forward to a long and fruitful relationship that helps rosacea patients."
