Zotos Professional, a Henkel brand, has entered Target's distribution in select stores and online.
 
This new partnership broadens Biotera distribution and brings salon-worthy haircare innovation to Target shoppers.

Microbiome-Friendly Certified Hair Care

Biotera's new kind-scalp-formulations align well with shoppers who turn to Target for the latest in beauty.
 
"Consumers are increasingly interested in products that help protect the microbiome, and we are offering that with our newly reformulated product portfolio," said Michelle Ryan, vice president of Marketing, Zotos Professional. "Beauty and personal care enthusiasts look to Target in search of their new favorite beauty and personal care products, and we are excited to be on the shelves of the best in hair care."
 
Biotera's Ultra Collections are the first Microbiome-Friendly Certified hair care products to enter Target. Each scalp-friendly formula is made with a pre- and postbiotic blend, are clinically tested, and PETA approved:
 

• Ultra Moisturizing: Gently cleanses and restores needed moisture to dry, damaged or coarse hair
• Ultra Color Care: Nourishes and prolongs vibrancy of vivid color treated hair up to 89% for beautiful, radiant hair
• Ultra Thick & Full: Boosts body and fullness and gently restores volume and thickness to fine, limp hair

 
Biotera's Microbiome-Friendly Certified hair care products are now available in select Target stores and online.